August 18

How To Convert Facebook Leads to Customers

0  comments

Strategy and Scripts for Converting Facebook Leads Into Customers

Wherever possible, we want to call the lead as soon as they opt in. That is, within minutes of receiving their details.

The easiest way to do this is to use smart automations (we send out voicemail drops, SMS and emails for the people we work with - see how we're converting 50% of Facebook leads into paying customers!)

Remember to be relentlessly friendly – super helpful!

Below are sample scripts and timelines that you can tailor to your business and offer. Remember that if you reduce the amount of contact I suggest, you’re likely to reduce your conversion rate.


Day 1

This is the MOST IMPORTANT day. Leads are at their warmest when they opt in, and they get cold very fast. Within an hour! That’s why we send them an automatic SMS immediately, and often give them a link to a quiz or download (to nurture them and help them remember you!).

As most leads come in out of hours, I recommend setting aside 30 minutes at the start of each day to call any leads that have come in overnight.

Any new leads that arrive during business hours should be contacted then and there.
Call them and say something like:


“Hey, it’s [Name] from [Business]. We promised to call you about [offer] to answer any questions you have. Is now a good time?”

If the lead doesn’t answer, leave a message like:

“Hey, it’s [Name] from [Business]. We promised to call you about [offer] to answer any questions you have. I know you’re busy and I want to make sure you have all your questions answered / don’t miss out on [offer] so I’ll give you another call later today/tomorrow.”


Follow up with an SMS like:

“Hey, it’s [Name] from [Business]. Sorry I missed you but we promised to contact you about [offer]. I know you’re busy so I’ll give you a call you later – can you suggest a time that suits you?”

If they send you a time to call, be sure to call at that time. This shows that you’re trustworthy and dependable!


Day 2

If you haven’t heard from them, call them again. You’re not being annoying, you’re being helpful. They’re busy (we’re ALL busy!) and they wanted this offer, so let’s help them get it!

Say something like:

“Hey, it’s [Name] from [Business]. We promised to call you about [offer] to answer any questions you have. Is now a good time?”


If the lead doesn’t answer, leave a message like:

“Hey, it’s [Name] from [Business]. Sorry to have missed you again. I want to make sure you have all your questions answered / don’t miss out on [offer] so I’ll give you another call later today. I’ll also shoot you an email to give you a bit more information.”


Follow up with a fun, attention-grabbing email like:

Subject: We’ve not met, but we both like [common interest that’s around your offer. For laser clinics this could be, “looking younger/fabulous” or “being hair free” – think outcomes!]

Hi {first name},

I wanted to get your attention and introduce myself in a way that showed I was interesting, witty and clever. Alas, I wrote this email instead.

First off, we have something in common. We both love [common interest around the outcomes your offer delivers]. You have exceptional taste! At least now you know this isn’t some mass email, I had to hand type it and everything!

Let me get down to business. I’m emailing because I can help you [achieve specific results such as “being hair free for summer” or “look years younger (like you’ve had a facelift)”]
without [experiencing a known problem such as “shaving every. Single. Day.” Or “undergoing surgery.”].

If this tone is too light hearted for your brand, tweak it.
We don’t want people thinking you’re something you’re not. The idea is to grab their attention with something that’s a little different, so you stand out!


Day 3


If you haven’t heard from them, call them again. Yes. Again. Say something like:


“Hey, it’s [Name] from [Business]. I’m beginning to feel like we’re old friends! We promised to call you about [offer] to answer any questions you have. Is now a good time?”


If the lead doesn’t answer, leave a message like:

“Hey, it’s [Name] from [Business]. I’m beginning to feel like we’re old friends, playing telephone tag! Looks like I missed you again but hopefully you got our email yesterday. I want to make sure you have all your questions answered / don’t miss out on [offer] BUT I don’t want to be annoying. So, I’ll call you one more time – SMS me a good time to call so I can catch you!”


Follow up with an SMS like:

“Hey, it’s [Name] from [Business]. I feel like we’re becoming friends via SMS! I want to make sure you have all the information you need, BUT I don’t want to hassle you so I’ll call you once more – can you let me know the best time to catch you?


Day 4


Give them one last call and if they don’t answer, let them know that you won’t call them again, but you’ll send them another email and leave the door open for them to reach you.
Send a fun attention-grabbing email like:

Subject: Hey, anybody home?

Hi [First name],
This email is my attempt at getting your attention and a response from you. If you’re still reading this, I’ve at least achieved one of those aims. 😊 Now, onto the next one.
I’d love to have a 5-minute chat with you about [your offer]. To sweeten the deal, I’ll tell you the lamest joke I know OR some random trivia you’ll find borderline fascinating.
How about it? 🙂
If not of interest, no worries. Sorry for taking up space in your inbox.
*fingers crossed*
Have an absolutely wonderful day,
[your name]
[your email signature with a link to the relevant page on your website if possible]
P.S. I’ve included a picture of a [some cute animal} below. According to the Internet, his name is Rufus. I hope it makes you smile.
[cute animal picture here]
Rufus cute dog


Day 5


Put them into your newsletter or email sequence for regular correspondence.



Spoiler Alert:

We automate this system to reduce the workload on your team.
Our systems help healthcare and laser clinic owners:

  • bring in new appointments while they sleep (we get 20% of all leads booking online)
  • convert 50% of Facebook leads into new customers (with only one phone call!)
  • create new patients for as little as $10 each

If you would like to see if this will work for your business, book a 15 minute call with me using the calendar below. You can also play with our demonstration site to see how this can work for your business!


Tags


You may also like